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Gebrauchsgraphik
- Bandzählung
- 6.1929,11
- Erscheinungsdatum
- 1929
- Sprache
- Deutsch
- Signatur
- Z. 4. 4790-6.1929,7/12
- Digitalisat
- SLUB Dresden
- Lizenz-/Rechtehinweis
- Urheberrechtsschutz 1.0
- Nutzungshinweis
- Gebrauchs- und Reklamegrafik 1.0
- URN
- urn:nbn:de:bsz:14-db-id397892187-192901107
- PURL
- http://digital.slub-dresden.de/id397892187-19290110
- OAI-Identifier
- oai:de:slub-dresden:db:id-397892187-19290110
- Sammlungen
- Kunst
- Zeitgenössische Kunst
- Strukturtyp
- Band
- Parlamentsperiode
- -
- Wahlperiode
- -
- Titel
- Gemeinschaftswerbung
- Autor
- Frenzel, Hermann Karl
- Übersetzer
- Talbot Scheffauer, Ethel
- Digitalisat
- SLUB Dresden
- Strukturtyp
- Artikel
- Parlamentsperiode
- -
- Wahlperiode
- -
- Titel
- Creators of the Mode
- Urheber
- Agentur Lennen & Mitchell Inc <New York>
- Digitalisat
- SLUB Dresden
- Strukturtyp
- Abbildung
- Parlamentsperiode
- -
- Wahlperiode
- -
- Ort
- USA
Inhaltsverzeichnis
- ZeitschriftGebrauchsgraphik
- BandBand 6.1929,11 -
- DeckelDeckel -
- ZeitschriftenteilGewerbliche Anzeigen -
- InhaltsverzeichnisInhaltsverzeichnis -
- WerbungAlles fürs Schaufenster -
- DeckelDeckel -
- ArtikelGemeinschaftswerbung 2
- ArtikelOleg Zingher 8
- ArtikelReklame-Photo in Frankreich 16
- ArtikelHanns Wagula 28
- ArtikelDas moderne Plakat in Ungarn 32
- ArtikelTenugui, das japanische Handtuch 44
- ArtikelReklame in Worten 47
- WerbungGerhardt Teltow Stahlstich -
- WerbungPostkartenkarton -
- Artikel50 deutsche Gebrauchsgraphiker auf der Berliner Untergrundbahn 49
- ArtikelHans Bohn 61
- ArtikelGustav Stresemann zum Gedächtnis [Nachruf] 69
- Artikel"Haltet den Dieb!" 72
- ZeitschriftenteilWirtschaft und Werbung 77
- ArtikelBesprechungen 81
- ZeitschriftenteilMitteilungen: Reichsverband Deutsche Reklamemesse e.V. 82
- PersonenregisterPersonenregister 88
- ZeitschriftenteilGewerbliche Anzeigen II -
- WerbungEin Versuch mit unseren Druckfahrben führt auch Sie... -
- WerbungDoppeltonfarbe 28277 -
- WerbungDreifarbentiefdruck -
- DeckelDeckel -
- BandBand 6.1929,11 -
- Titel
- Gebrauchsgraphik
- Autor
- Links
-
Downloads
- Einzelseite als Bild herunterladen (JPG)
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Volltext Seite (XML)
CREATORS oftheMODE SPORTS ENSEMBLE BY REGNY CAR BY HUPMOBILE O. " Success is always inleresting, And when a long- established business, aller 20 years of steady and nofable progress, suddenly bounds abead fo an increase ol 60% over - ((i e previous year, tbe lacts are worlb telling and wortb reading. ' Tbis fruly sensalional growtb in HUPMOBILE sales bas a delinife explanalion. ii came witb fbe birtb ol the New Century cars. A new-type car tbat met ibe ideab ol ’wo typcs ol minds . . . tbe feminine and tbe masculine. A car witb an equal appeal to both -..Jr. ul the lamily. To tbe motor-posted male mind, tbere never bas been any question about HUPMOBILE mechanical quality. For 20 years men bave used tbe word " Hupmobility as a synonym lor never-la.ling motor car integrity, .=- Bul witb tbe advenl ol tbe New Century cars, HUPMOBILE acquired a new recognition. A nation-wide acceptance as tbe mentor ol the motor car mode, Surpassing tbe riebest HUPMOBILE traditions lor mecbanical excellence, tbe New Century cars . . , botb tbe Six and tbe Eight . . . expressed a new and liner art in motor car smartness and beauty. So, today, in ibe typical American lamily, be and sbe are agreed. His car ol mateb- less deed is her car ol unrivaled dasb. For tbe HUPMOBILE bas been made to look as good as it is! _ Tbe CENTURY SIX . . , $1345 to $1645. Tbe CENTURY EIGHT , . . $1825 to $2625. Standard and cuslom ... All prices I. o. b. lactory . . , Equipment, otber than Standard, extra. THE NEW UPMOBILE CENTURY SIX & EICHT BERNARD BOUTET DE MONVEL Agentur / Lennen & Mitchell Inc., New York / Agency Community advertising for flowers, for milk and other articles of mass consumption has resulted in considerably increased sales. A new form of community Propaganda is that for the Hupmobile car under- taken by the agents’ office of Lennen and Mitchell. Here it is not a question of carrying out community advertising for certain branches with close affinities, but of community Propaganda for things which only belong together as creating in common the desired atmosphere—for the first-class car, first-class ward- robe and first-class perfume. Such advertising measures do in fact conjure up an atmosphere quite other than it is possible to ach- ieve by the advertising of each article individually. The inspiration induced by such an original measure should not be left out of account, for there are numbers of things which demonstrate their own being much more effectively when brought into contact with other objects. In the case before us everything has been gathered together that is necessary for the representation of highly-cultivated society. Of course all the elements that must be combined to achieve the complex of a really refined and ele gant hostelry also lend themselves to such community publicity. It might be possible for the most various enterprises comprising the amusement industry to work together. Such a procedure presented to the public in such a striking manner as the painter Boutetde Monvel and the anonymous author of his copy are wont to do constitutes quite a different and most effective atmosphere, the value of which must not be under-estimated. Translated byE.T.Scheffauer 5
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