■ ■■JjUMfliBa cAi HEIM Trademarks are bound by strict laws of vorm and therefore, generally speaking, restricted in their uses. It is com- prehensible enough that the wish to overcome the usual inelastic form of the trade-mark should arise, the desire to create something more mobile and not only a pictoriai symbol but something plastic, in such materials as wood or metal. A successful experiment in this direction is vhe trade-mark designed by the artist Albert Heim for the Berlin Brikett Central, a pressed coal bricks factory. It represents a little mannikin, preserving the form of the Brikett in his proportions. For propagandistic reasons this little mannikin was later accompanied by a feminine prototype as type and symbol of thrifty housewifery. These two little movable figures, trade-marks that have come alive and have a soul of their own, are now to be en- countered in the most various situations, some- times alone and some- times together. We find them, graphically por- trayed, figuring on advertising matter, and plastic as wooden figures in shop-windows and on exhibition Stands, all kinds of homely and humo- rous scenes being built up around them. Al- though they are continually varying pose and purpose, they always retain their unmistakable individual character and remain the striking registered symbol of their firm. Trans, by E.T.S. m **4 % - \ .& Foto: Waldemar Titzenthaler 1 Ak ~ ^ Foto: Waldemar Titzenthaler