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Zeitungs-Verlag : 10.08.1929
- Erscheinungsdatum
- 1929-08-10
- Sprache
- Deutsch
- Vorlage
- SLUB Dresden
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- SLUB Dresden
- Lizenz-/Rechtehinweis
- Urheberrechtsschutz 1.0
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- Vergriffene Werke 1.0
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- Wahrnehmung der Rechte durch die VG WORT (§ 51 VGG)
- URN
- urn:nbn:de:bsz:14-db-id1688499814-192908107
- PURL
- http://digital.slub-dresden.de/id1688499814-19290810
- OAI-Identifier
- oai:de:slub-dresden:db:id-1688499814-19290810
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- Parlamentsperiode
- -
- Wahlperiode
- -
- Titel
- Advance Agents of Prosperity
- Autor
- Ravndal, G. Bie
- Digitalisat
- SLUB Dresden
- Strukturtyp
- Artikel
- Parlamentsperiode
- -
- Wahlperiode
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- Titel
- World Travel
- Autor
- Dr. Stegerwald
- Digitalisat
- SLUB Dresden
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- Artikel
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Inhaltsverzeichnis
- ZeitungZeitungs-Verlag
- Jahr1929
- Monat1929-08
- Tag1929-08-10
- AusgabeAusgabe -
- DeckelDeckel -
- InhaltsverzeichnisInhaltsverzeichnis -
- ArtikelWeltmacht Reklame 1
- ArtikelWerbung um Dinge und Menschen 3
- ArtikelWarum der Berliner Kongreß wichtig ist 4
- ArtikelWas Amerika von dem Berliner Kongreß erwartet 4
- ArtikelGeleitworte 5
- ArtikelDie Bedeutung des Welt-Reklame-Kongresses für Deutschland 8
- ArtikelBahnbrecher auf dem Wege zum Wohlstand 9
- ArtikelWeltreiseverkehr 9
- ArtikelDie deutsche Reichspost 10
- ArtikelWelche ideellen Pflichten legt der Anzeigenteil dem deutschen ... 11
- ArtikelDie Internationale Reklame 14
- ArtikelAdvertising. The World Power 15
- ArtikelThe Wooing of Men and Things 17
- ArtikelWhy the Berlin Convention is important 18
- ArtikelWhat America expects of the Berlin Convention 18
- ArtikelLeading words 19
- AbbildungVictoria-Offset Rockstroh-Werke Heidenau -
- ArtikelWhat the International Advertising Convention means for Germany 22
- ArtikelAdvance Agents of Prosperity 23
- ArtikelWorld Travel 23
- ArtikelThe German postal Service 24
- ArtikelIdeals and Duties of the Advertiser 25
- ArtikelLa Pubicité-Puissance Mondiale 28
- ArtikelLa Publicité, les Hommes et les Choses 30
- ArtikelPourqui le Congrès de Berlin est-il important? 31
- ArtikelCe que l'Amerique attend du Congrès de Berlin 31
- ArtikelParoles de salut 32
- ArtikelL'Importance pour l'Allemagne du Congrès International de la ... 35
- ArtikelLe Pionnier du Bien-être Materiel 36
- ArtikelLe Tourisme 36
- ArtikelLa Poste d'Empire 37
- ArtikelLe Devoir Moral des Éditeurs Alemands en Matière de Publicité 38
- ArtikelDer Welt-Reklameverband in Berlin Weltwirkungen der Reklame 41
- ArtikelDas "Jahr der Reklame" 41
- ArtikelWer steht dahinter? 42
- ArtikelDie Entwicklung des Welt-Reklame-Verbandes 43
- ArtikelStadtverwaltung und Reklame 44
- ArtikelReklame und Polizei 45
- ArtikelDie Bedeutung des Reklame-Kongresses für die internationale ... 45
- ArtikelReclamare 46
- ArtikelReklame und Wirtschaft. Grundsätzliche Erwägungen 47
- ArtikelBetrachtungen zum Welt-Reklamekongreß 49
- ArtikelDie Reklame im Dienst der Produktion 50
- ArtikelDie Reklameformen im Einzelhandel 51
- ArtikelDie besondere Bedeutung der Zeitungsanzeige. Zeitung - ... 53
- ArtikelDie Überlegenheit der Zeitungsanzeige als Werbemittel 53
- ArtikelAnmerkungen zur Vormachtstellung der Zeitungsanzeige 57
- ArtikelGemeinschaftsarbeit der amerikanischen Zeitungsverleger im ... 58
- ArtikelVorbildliche Eigenreklame. Die norwegische Zeitungswelt als ... 59
- ArtikelRationalisierung, Absatzwirtschaft und Werbung 61
- ArtikelLücken in dem Netz der Insertion 63
- ArtikelWandlungen der kleinen Anzeige 66
- ArtikelWas leisten die Annoncen-Expeditionen zur Pflege der Reklame in ... 69
- ArtikelDer Journalist und die Reklame 70
- ArtikelPsychologie und Technik der Reklame. Theorie und Praxis in der ... 71
- ArtikelPsychologisch richtige Reklame 73
- ArtikelDie Außenreklame 75
- ArtikelTechnik der Ankündigung 78
- ArtikelZur Geschichte und Wissenschaft der Werbung. ... 80
- ArtikelDie werbewissenschaftliche Forschung in Deutschland 81
- ArtikelReklame-Unterricht 83
- ArtikelDie Bedeutung des Zeitungsinserates für die historische Forschung 86
- ArtikelAus der Entwicklung der Zeitungsanzeige 88
- ArtikelDas Anzeigenwesen im Spiegel der Literatur 92
- ArtikelDie deutschen Zeitungsverlage auf der Reklameschau 1929 Berlin 96
- AbbildungInternationale Hygiene Ausstellung Dresden 1930 -
- DeckelDeckel -
- AusgabeAusgabe -
- Tag1929-08-10
- Monat1929-08
- Jahr1929
- Titel
- Zeitungs-Verlag : 10.08.1929
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Advance Agents of Prosperity By G. Bie Ravndal, American Consul General, Berlin. I have chosen the above title because it fits the case as proved by the record of the International Advertising Association. On its 25th birthday the advertising men are warmly to be congratulated upon their achievement in enhancing the welfare of the world. Serving both Capital and labor their activities primarily tend to stimulate business, which is both remarkably expanded and rendered more attractive, but they also bear directly upon social, political and moral conditions. They appeal to the enterprise of the business man by stirring his imagination, by creating fresh wants and demands upon the part of the public, by blazing new trails for marketing. Mass production can only exist where there is a mass demand built upon advertising. Hand in hand with mass production go lower production costs and higher wages. Thus, in truth, publipity is the key to prosperity — not of a few but of all. In a social sense the effects of the campaigns of the advertising agents are twofold: They not only raise the requirements of the rank and file of society but also bring luxuries, both material and spiritual, within the reach of what used to be called the common people. Into the bargain, because they possess the "feu sacre", they intro- duce beauty and sprightliness into a world which at times threatens to become drab. In politics, as in business and in social relations, the democratic spirit is fostered. Oppression, corruption and dass hatred do not thrive in the sunlit realm of Publicity. Nor will in that atmosphere international jealousies and quarrels indefinitely endure. And, can possibly immoral or crooked advertising prosper side by side of the artistically lovely and at times quite soul inspiring advertisements we now find not only in our first dass magazines but also, in ever growing measure, in widespread publications of less pretensions? President Hoover, in his public addresses, frequently speaks of conquering poverty. It is a momentous aim, startlingly idealistic and yet impressively urgent and practical. In this warfare against poverty no host is more active nor more resourceful than that composed of our advertising clubs. Their sparkling ingenuity, their buoyant, exuberant faith, their tireless energy, their high aspirations for justice, progress, beauty and joyousness upon earth will prove more and more irresistible as they move on from birthday to birthday. With the gradual subjection and eradication of poverty will come not only a larger meed of individual and national happiness but, in consequence thereof, also a substantial increase of good- will between nations. World Travel By Minister Dr. h, c, Stegerwald, Berlin. As long as there has been such a thing as world travel, Germany has been one of its most important destinations. German spas, such as Aix-la-Chapelle, Wiesbaden, Ems, Baden-Baden, Oeynhausen, Gastein — to mention only the foremost — have been visited by the great men of all centuries as far back as history reaches. In the 19th Century Germany's centers of culture, Munich, Dresden, Berlin-Potsdam and its sister Capital Vienna, but above all the beautiful river Rhine with Cologne and Mainz, looked upon a great stream of foreign travelers, among whom, beside the inhabitants of our neighbor States, the English-speaking contingent was the largest. The peculiar culture of these places; their important architectural achievements, their art collections, the latter often representing veritable treasure troves — these are the things that first attracted attention to such a degree that it gradually became a more and more necessary part of the general education of the well-to-do Citizen of the United States and of England to have seen Germany's art centers as well as the capitals of Western and Southern Europe. Nineteenth Century development of an excellent railway net and of German transoceanic shipping, whose ships more than once captured the "blue ribbon of the ocean" and in the matter of comfortable luxury and the art of serving the passenger represent peaks of achieve ment, has in growing degree made the German Hansa towns of Hamburg and Bremen the main ports of entrance for this tourist traffic. These two world harbors have retained their position up to the present day. The follow- ing figures give the number of travelers entering Germany: via Hamburg: via Bremen: 1926 41,466 34,976 1927 48,753 40,092 1928 55,034 46,511 The growing acquaintance with Germany and with the special kind of German culture that had developed in numerous small political and economic centers has brought about a spread of the tourist traffic over more and more cities and territories at the same time that it has increased in volume. Beside Hamburg and Bremen the magnificent buildings of the two other big Hansa towns, Lübeck and Danzig, have come to the front as attractions. Beside Augsburg, Nuremberg and Salzburg, the chief seats of old German civic culture, and beside Heidelberg, Freiburg, Marburg, Tübingen and Innsbruck, German centers of university life which can stand com- parison as cities with Rothenburg and Dinkelsbühl, the former residential cities Munich, Dresden, Hanover, Cassel, Weimar, Darmstadt, Karlsruhe, Stuttgart and the dramatic centers Meiningen and Bayreuth have greeted a great number of foreign visitors. The number of bathing resorts (including those on the shores of the North Sea and the Baltic) having a steady foreign contingent among their guests has increased considerably. It has always been the aim of those connected with the German traffic System to meet satisfactorily the require ments of this immense tourist traffic. Stubborn recon- struction work has set in after the severe setbacks caused by the war and the Treaty of Versailles (with the delivery of the entire German merchant fleet and of very much
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