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Zeitungs-Verlag : 10.08.1929
- Erscheinungsdatum
- 1929-08-10
- Sprache
- Deutsch
- Vorlage
- SLUB Dresden
- Digitalisat
- SLUB Dresden
- Lizenz-/Rechtehinweis
- Urheberrechtsschutz 1.0
- Nutzungshinweis
- Vergriffene Werke 1.0
- Rechteinformation Vergriffene Werke
- Wahrnehmung der Rechte durch die VG WORT (§ 51 VGG)
- URN
- urn:nbn:de:bsz:14-db-id1688499814-192908107
- PURL
- http://digital.slub-dresden.de/id1688499814-19290810
- OAI-Identifier
- oai:de:slub-dresden:db:id-1688499814-19290810
- Sammlungen
- Gebrauchsgraphik
- Vergriffene Werke
- Strukturtyp
- Ausgabe
- Parlamentsperiode
- -
- Wahlperiode
- -
- Titel
- World Travel
- Autor
- Dr. Stegerwald
- Digitalisat
- SLUB Dresden
- Strukturtyp
- Artikel
- Parlamentsperiode
- -
- Wahlperiode
- -
- Titel
- The German postal Service
- Autor
- Dr. Schätzel
- Digitalisat
- SLUB Dresden
- Strukturtyp
- Artikel
- Parlamentsperiode
- -
- Wahlperiode
- -
Inhaltsverzeichnis
- ZeitungZeitungs-Verlag
- Jahr1929
- Monat1929-08
- Tag1929-08-10
- AusgabeAusgabe -
- DeckelDeckel -
- InhaltsverzeichnisInhaltsverzeichnis -
- ArtikelWeltmacht Reklame 1
- ArtikelWerbung um Dinge und Menschen 3
- ArtikelWarum der Berliner Kongreß wichtig ist 4
- ArtikelWas Amerika von dem Berliner Kongreß erwartet 4
- ArtikelGeleitworte 5
- ArtikelDie Bedeutung des Welt-Reklame-Kongresses für Deutschland 8
- ArtikelBahnbrecher auf dem Wege zum Wohlstand 9
- ArtikelWeltreiseverkehr 9
- ArtikelDie deutsche Reichspost 10
- ArtikelWelche ideellen Pflichten legt der Anzeigenteil dem deutschen ... 11
- ArtikelDie Internationale Reklame 14
- ArtikelAdvertising. The World Power 15
- ArtikelThe Wooing of Men and Things 17
- ArtikelWhy the Berlin Convention is important 18
- ArtikelWhat America expects of the Berlin Convention 18
- ArtikelLeading words 19
- AbbildungVictoria-Offset Rockstroh-Werke Heidenau -
- ArtikelWhat the International Advertising Convention means for Germany 22
- ArtikelAdvance Agents of Prosperity 23
- ArtikelWorld Travel 23
- ArtikelThe German postal Service 24
- ArtikelIdeals and Duties of the Advertiser 25
- ArtikelLa Pubicité-Puissance Mondiale 28
- ArtikelLa Publicité, les Hommes et les Choses 30
- ArtikelPourqui le Congrès de Berlin est-il important? 31
- ArtikelCe que l'Amerique attend du Congrès de Berlin 31
- ArtikelParoles de salut 32
- ArtikelL'Importance pour l'Allemagne du Congrès International de la ... 35
- ArtikelLe Pionnier du Bien-être Materiel 36
- ArtikelLe Tourisme 36
- ArtikelLa Poste d'Empire 37
- ArtikelLe Devoir Moral des Éditeurs Alemands en Matière de Publicité 38
- ArtikelDer Welt-Reklameverband in Berlin Weltwirkungen der Reklame 41
- ArtikelDas "Jahr der Reklame" 41
- ArtikelWer steht dahinter? 42
- ArtikelDie Entwicklung des Welt-Reklame-Verbandes 43
- ArtikelStadtverwaltung und Reklame 44
- ArtikelReklame und Polizei 45
- ArtikelDie Bedeutung des Reklame-Kongresses für die internationale ... 45
- ArtikelReclamare 46
- ArtikelReklame und Wirtschaft. Grundsätzliche Erwägungen 47
- ArtikelBetrachtungen zum Welt-Reklamekongreß 49
- ArtikelDie Reklame im Dienst der Produktion 50
- ArtikelDie Reklameformen im Einzelhandel 51
- ArtikelDie besondere Bedeutung der Zeitungsanzeige. Zeitung - ... 53
- ArtikelDie Überlegenheit der Zeitungsanzeige als Werbemittel 53
- ArtikelAnmerkungen zur Vormachtstellung der Zeitungsanzeige 57
- ArtikelGemeinschaftsarbeit der amerikanischen Zeitungsverleger im ... 58
- ArtikelVorbildliche Eigenreklame. Die norwegische Zeitungswelt als ... 59
- ArtikelRationalisierung, Absatzwirtschaft und Werbung 61
- ArtikelLücken in dem Netz der Insertion 63
- ArtikelWandlungen der kleinen Anzeige 66
- ArtikelWas leisten die Annoncen-Expeditionen zur Pflege der Reklame in ... 69
- ArtikelDer Journalist und die Reklame 70
- ArtikelPsychologie und Technik der Reklame. Theorie und Praxis in der ... 71
- ArtikelPsychologisch richtige Reklame 73
- ArtikelDie Außenreklame 75
- ArtikelTechnik der Ankündigung 78
- ArtikelZur Geschichte und Wissenschaft der Werbung. ... 80
- ArtikelDie werbewissenschaftliche Forschung in Deutschland 81
- ArtikelReklame-Unterricht 83
- ArtikelDie Bedeutung des Zeitungsinserates für die historische Forschung 86
- ArtikelAus der Entwicklung der Zeitungsanzeige 88
- ArtikelDas Anzeigenwesen im Spiegel der Literatur 92
- ArtikelDie deutschen Zeitungsverlage auf der Reklameschau 1929 Berlin 96
- AbbildungInternationale Hygiene Ausstellung Dresden 1930 -
- DeckelDeckel -
- AusgabeAusgabe -
- Tag1929-08-10
- Monat1929-08
- Jahr1929
- Titel
- Zeitungs-Verlag : 10.08.1929
- Autor
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inland waterway and railway material, and with a tem- porary reduction in airplane building), and as a result German giant liners are today again taking up the race for the "blue ribbon", Germany plays an important part in the production of high-grade motor cars, and has the most highly developed airway System in Europe. It owns the only passenger airship built to date, and, beside con- tinually improving its network of roads, it is working on the completion ot important long distance air lines over the Atlantic Ocean as well as over the broad Stretches of land of the biggest continent. . Ground traffic as well can point to excellent achievements; the "FD" trains of the German Railroad Company dass with the fastest trains in the world, and the "Rheingold", the de luxe train running along the river Rhine, is favored by all tourists who are on their way to Switzerland. And indeed, it is on the Rhine that the German traffic System reaches its highest perfection, with its wonderful fleet of passenger steamers, which has been brought up to date by the build ing of many new ships, and with the regulär Operation of fast trains on each side of the river. However, Germany's unity is also expressed by a common endeavor to perfect the männer of treatment of the tourists. In all parts of the Reich hotels and means of transportation are improving steadily, whether it be along the wide coast of the North Sea and the Baltic, with their luxurious and fast coast steamers, among the verdant hills of Central Germany and Silesia, or at the foot of the Alps on the shores of the glittering Lake of Constance. The advertising expert must above all eise try to make new friends for whatever it is he has taken on. The Ger man Reich has also realized the great importance of advertising in the field of tourist traffic. The result was the "Reichszentrale für deutsche Verkehrswerbung” (Central Office for German Travel Propaganda) founded after the war by the Traffic Ministry in conjunction with those Reich and state ministries directly concerned and a number of private associations and enterprises. Since the German Railroad Company has become the inde- pendant head of the entire railway System of the Reich, the "Reichszentrale" is subordinated to this Company as the "Reichsbahnzentrale für deutsche Verkehrswerbung.” However, it still conducts general travel Propaganda, and it does this in exemplary fashion with the Cooperation of the German travel associations. The illustrated folders and travel pamphlets it issues find their way to distant countries and give Information on the sights and travel facilities to be found in Germany. We hope that during their stay in Berlin and the Reich, our foreign guests will convince themselves that Germany has the mission and is in a position to be a home to a great number of guests from all parts of the world while they are here, no matter what their requirements may be, and to see to it that they shall also gain rieh inner values from tneir trip. The German postal Service By Dr. Schätzet, Minister of Posts. The German Postoffice Departement, the "Reichs post”, is an independent economic undertaking conducted by the Reich. Its functions, work and aims are an integral part of the national and world economy. As a public organ for transportation and communication, with more than 50,000 offices, it engages in the transmission of all kinds of Communications, the transporting on an exten- ded scale of small articles of merchandise, the trans porting of passengers on lines not served by the railroad, and the circulation of newspapers. It also plays a highly important part in the German financial System, especially through its postal check department, which was establi- shed more than 20 years ago. The amount of money and credits handled by the department runs high into the billions of marks yearly. Because of this intimate Connection with Germany's economic life, the Reichspost bends all its energies to meet the present-day demands of business and traffic, and endeavors, as far as its limited financial resources of these last years permit, to maintain with all means at its command its entire Service, especially in technical matters, on such a high level that every proper require- ment of economic life both ad home and in international traffic can be satrsfactorily met. Special economic de- partments in both the central and the many local offices have as their duty the keeping in close touch with the general economic Situation, and oböve all with the press as well. Every modern means of transport and communication is taken advantage of. Motor vehicles in particular are coming rapidly to the front in the German postal Service. Its motorized postal System now covers a total stretch of 37,000 kilometers (almost 23,000 miles). The airplane postal Service is experiencing a similar development. In 1928 more than 385 long tons of mail matter were trans- ported, of which newspapers alone made up 247 tons. About 50 per cent. of all main telephone connections have now been automatized. The long-distance cable System has a length of roundly 8,000 kilometers (5,970 miles). The number of radio subscribers has reached roundly 2,800,000. It goes without saying that the German Reichspost, which is compelled to finance itself and must operate on strietly sound business lines, is constantly striving to reduce its operating expenses by extensive reforms in its administrative, operating and technical departments. Rationalizing, mechanizing, normalizing and standardi- zing are making notable advances in every phase of its activities. And very special attention is being paid to securing patrons and giving them the best of Service. The Ger man Reichspost works on the principle that the best Propaganda it can make consists in the modernizing and improving of traffic and Communications and in a correct and courteous Service of those who patronize it. In addition to this, it also carries on a lively advertising campaign through informative articles in the newspapers, the free distribution of great quantities of printed matter, lectures by radio and at meetings and congresses of economic organizations and other associations; patrons of the post are shown through its various departments, films dealing with the postal service are exhibited, Reichs post calendars and postcards are issued, officials of the department cooperate with Companies and organizations interested in transportation and the tourist traffic, and the Reichspost takes part in public expositions. The German Reichspost will in the future as in the past bend all its efforts to make itself a helpful Support and promoter of the people's welfare, of economic life and of traffic.
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